I’m here because no one understands the value of your content and your business like I do.

You’re talking to the last guy who had to edit his radio show on reel-to-reel tape, then upload it to Napster for people to hear hours later. I didn’t know I was making a podcast in 2001 — but that’s what I’ve been doing ever since.

Over the past 22 years, I’ve created hundreds of projects and closed thousands of deals in the creative and business space: podcasts, YouTube channels, radio shows, TV pilots, short films, Instagram/TikTok shows, audiobooks, TV animation, stand-up comedy events, tour booking for musicians, and more. I’ve even negotiated sports radio and TV rights from both sides of the mic.

Through all of that, I’ve reached two non-negotiable truths:

1. Every artist and entrepreneur will burn out without support.

2. Everyone sucks at selling themselves — especially the ones with real talent.

We are living in an era where more people than ever have an audience — but very few know what to do with it. That’s not a judgment. That’s just the system we were handed.

We’ve been told: “Build your audience first, then you’ll get paid.”
That’s one of the worst pieces of advice I’ve ever followed.

Imagine opening a store and saying, “Everything’s free until I get 1,000 people through the door.” Sounds ridiculous, right?

That’s exactly how most content partnerships work — grinding for free until some sponsor drops $15 a week in your Venmo. And yet... 1,000 people is a LOT of people. That kind of reach has real value. The problem is how it’s priced — and who’s doing the pricing.

This Is Where I Come In

You should never wait to make money in digital media. That’s where the conversation should start.

Big CPMs, podcast networks, ad agencies, and media buyers? That’s the old playbook.

Today, it’s about building sustainable systems, not one-off deals.
It’s about partnering with brands that grow with you, not waiting for one big payout that may never come.

Hope is not a plan. If your whole strategy is to “get awareness and get discovered,” you’d honestly be better off taking that same $1,000 and putting it on black at a roulette table. At least then you’ll get a faster answer.

Too many people give up on themselves because they think they need to do more just to be taken seriously.

Here’s the truth: You’re probably already way closer to success than you realize.

In today’s world, content creators and entrepreneurs are the same thing. Starting isn’t hard. Sustaining and scaling is where it gets real.

And that’s where I come in.

I’ve been building creative systems, content platforms, and media-business hybrids since before the iPhone was invented. I know how to make it easier, because I’ve already made it hard on myself — and lived to tell the story.

Career Highlights

• Built and launched BGN Radio, one of Philadelphia’s most successful independent sports podcast networks.

• First podcaster to live stream from the NFL Draft (2017).

• Produced and hosted hundreds of shows and platforms across radio, YouTube, TV, podcast, and streaming.

• Co-created the fasting selling beer in Vault Brewing’s history with content creator Chase_U.

• Helped launch one of the first influencer-powered ghost retail stores.

• Consulted across sports, therapy, voice acting, event production, CPG, hospitality, and more.

• Negotiated sports radio and TV rights deals as both a creator and advisor.

• Built content and business systems for coaches, therapists, comedians, and creators with no budget but big vision.

If you’ve got something you believe in, I can help you build it — or help you get out of your own way.

John Barchard
Owner | Strategist | Creator Partner