Show Us What You Love to Do
Why imperfection, honesty, and creative courage matter more than ever
Excuse me for being brash, but I don’t think you and I have that much time to fuck around right now.
I can feel it — the weight of every decision pressing on you like a 2am anxiety attack. The same questions keep pecking at you, over and over again:
How the hell did I get here?
Where am I going?
Am I okay?
Is my family okay?
Should I have quit my job?
Should I quit my job?
Where am I going to find more money right now?
I’m not judging you — I’m right there with you. 2023-2025 has hit us hard. Not just economically, but emotionally. Tech breakthroughs collided with burnout, and if you’re feeling left behind, you’re not alone.
The Noise Is Deafening — and You’re Expected to Keep Up
Every week it’s something new:
You’re bombarded with 50 brand-new AI tools.
You signed up for something called Zapier, but have no clue what it actually does.
You’re being told you have to be a content creator and a media company and a founder — just to stay visible.
Even if you just want to run your business, or shoot the shit behind a microphone and camera, you’re being dragged into a storm of constant reinvention.
It's overwhelming. But you're not crazy. You’re just living through a massive cultural and economic shift — and no one handed us a manual.
This Is the Revolution (Sorry If No One Told You)
You're not stuck. You're part of history.
Everything is decentralizing: media, marketing, and even physical gathering places.
The gatekeepers? They’re scrambling. Radio and TV never imagined we’d all own our own global “ham radios.” But guess what? The basement podcasters and backyard vloggers won. TikTok didn’t just disrupt content — it broke the whole system open.
People Are Watching Lawns Get Mowed Instead of the NFL
If I had told my media bosses back in 2010 that I’d rather binge-watch a guy mow overgrown lawns than tune into the 1:00 PM NFL slate… they would’ve laughed me out of the building.
But here I am.
SB Mowing gets 1.6 million people to watch landscaping videos — and honestly, it’s therapeutic as hell.
People don’t want polished. They want real.
They want connection, consistency, and someone who just shows up and shares something human.
The Low-Hanging Fruit IsYou
You don’t need a character. You don’t need to fake it.
Sure, there’s value in crafting a persona to support your message — that’s art. But don’t let it block the most powerful thing you have: your actual story.
Just show people what you love to do.
That’s it. That’s the whole trick.
The audience you’re looking for is already out there — they’re just waiting for someone honest enough to make them feel a little less alone.
Stop Building for Followers — Start Building for People
The goal isn’t to go viral. It’s to let people in on your journey. To build something they can believe in. Something they can support. That’s the real economy now — the one powered by people who just walked away from corporate America, same as you.
We’re all tired of giving our time and money to lifeless, sterile brands. We want to back humans again. And if you’re here, reading this, it means you probably do too.
And that? That’s enough of a start for me.
